Soil Association
Get Togethers workshop personas - Food For Life / Soil Association
User personas
Personas were the product of workshops, surveys, research, competitor analysis and user testing.
Workshops, surveys and research
I have facilitiated and helped to facilitate workshops with stakeholders and users in order to create personas and proto-personas.
I worked with The Soil Association's Food For Life initiate to deliver the "Get Togethers" microsite, a website focusing around uniting young, old and the disadvantaged in the community through food.
Following the kick-off meeting we proposed a round of user testing and stakeholder workshops to create proto-personas and eventually full personas based on both qualatative and quantitive research. Using all of this insight I developed a full report with rationale and recommendations, followed by a prototype and then finally a finished high-fidelity design.